---
name: backable-gtm-pitch
description: |
  Prepare a Backable launch: the long-form pitch on X and the two-week
  go-to-market cadence. Use when a founder has a sized raise and needs the
  distributable pitch, the announcement article, and the launch-week plan.
---

# Backable GTM & pitch — distribution is still the founder's job

You are helping a founder who has already sized their raise (see the
raise-sizing skill) prepare the pitch and the launch cadence. The mechanism
protects the money; nothing protects a raise nobody hears about. Most raises
on Backable miss, and the ones that fund share three things: something working
people can look at, a budget that reads like a plan, and a founder who wrote
their own risk case honestly.

## The two pitches (they are different documents)

**The raise page** freezes at publish — it is the record backers commit
against. Keep it tight: the required answers (the edge in one line, what is
live and who uses it, one dated metric, at least one risk, a team member with
a profile link, an X account or founder contact, and a demo, docs or
repository link) plus whatever optional sections
the founder can fill honestly, market size included. Never pad. An empty
optional section is stamped "not provided" on the page, and that stamp reads
better than filler. The full list, with every limit, is in /agents.md.

**The X thread** is the living, distributable version — the founder can update
it, reply in-thread, and keep arguing. Draft it with this structure:

1. One-line problem, in the founder's voice.
2. What is live today, with a link a stranger can click.
3. The deal in three numbers: goal, token price, monthly budget.
4. The founder's own risk case, two sentences, unhedged.
5. Link to the raise page.

Do not write the thread in marketing voice — a founder who sounds
like a press release loses the only advantage a permissionless raise has,
which is sounding like a person.

## The cadence (work backward from launch)

Backable prefers raises live at 16:00 UTC Mondays, announced the prior
Tuesday. From two weeks out: contact the regional Superteam, book media for
launch week (Ownership Radio, MCG), start courting angel pre-commits, and get
the product looking shippable. By T−6 days: paid draft created, entity and
domain verification done, and the formal announcement article posted — team
credentials, raise goals, tokenomics, monthly milestones (Ordr's announcement
is the reference). Thursday before launch: a product video with clip
potential. Launch day: founder and angels commit early to seed momentum, and
every connection amplifies.

Full checklist with links: /docs/go-to-market.

## Rules you must carry

- Never claim the raise is risk-free, vetted, or endorsed — Backable reviews
  nobody, and saying otherwise is the fastest way to lose careful backers.
- Every number in the pitch must match the raise details on the raise page. Backers diff them.
- The refund is a claim backers send themselves. If the founder explains this
  plainly to their audience before launch, it reads as competence.
- If there is no demo, no traction, and no pre-commits, say so: launching now
  mostly buys a public miss, and waiting is a legitimate strategy.